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11 gen 2018

Inside Alexa Chung's Third Collection: Fantastic

Alexa Chung has always been seen as a fashion icon. Her street style is inspiring for
 

 
everyone, from her flared jeans to her floral bohemian dresses. Chung has recently
 

 
unveiled the anticipated third collection from her eponymous brand. Her new
 

 
collection is exactly what she titled it. "Fantastic". The name of the collection came
 

 
from one of the designer’s favourite slogan tees. The definition of collaborative
 

 
britpop culture and the 1990s music scene, she wanted to create a collection that
 

 
was seen to be timeless and classic. Alexa said of the follow-up collection to her
 

 
launch line and second prom-themed capsule “This collection embodies Brit Pop
 

 
and translates that creative spirit into silhouettes for the current generation. For
 

 
want of a better word, it's Fantastic.


 

 
Keep your eyes peeled on her website Alexachung.com, as it will be launching
 

 
throughout January. From reasonable prices starting at £75 all the way to show
 

 
stunner items at £1,000, you best get your pennies saved for the inspirational
 

 
collection.


 

 
One thing I love about Alexa Chung’s label, is it is her very own style. Being an icon
 

 
in the fashion industry, that people look up to, it is only right you create a collection
 

 
that can be worn and admired by everyone. The bohemian meets disco night style
 

 
has dabbled throughout each outfit, that can be known as great capsule pieces.

Check out the full “Fantastic” collection below.


 

 
Written by Jordan Ellen Wood | @jordy_ellen

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