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Fresh Start for Givenchy


As the fashion industry is slowly evolving, customers are always looking for a fresh and new idea.

In the past year many brands have changed their creative directors and Givenchy is one of them.

The brand’s first women artistic director Clare Waight Keller was appointed for Givenchy in March.

Givenchy revealed a teaser campaign of Keller’s debut collection which will be showcased in

October.


Credits: IMAGE COURTESY OF STEVEN MEISEL FOR GIVENCHY

Very far away from Givenchy’s ordinary style, the photographs were taken by the infamous Steven

Meisel in black & white. Contrasting the expectations, the new campaign seems to be mysterious

and has a strong language unlike the brand’s previous approaches.


Credits: IMAGE COURTESY OF STEVEN MEISEL FOR GIVENCHY

Since its founding, Audrey Hepburn being one of the brand’s icons, Givenchy prolonged its

association with elegance. Yet, it seems like Claire Waight Keller is trying to reform this association

and give the brand a new vision and identity. Debuting in October, the teaser campaign that released

this week is giving us hints of Givenchy’s new image.

by Alya Barutoglu

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