Denim production is one of the most harmful processes for the environment yet Everlane is prepared to change this! The transparent and ethical brand is launching their first denim collection on the 7th of September.
The online shopping brand Everlane is one of the leaders of sustainable fashion, their transparency on production processes and pricing strategies are always given credit to. After 2 years of research the minimalist brand Everlane used Japanese Stretch denim fabric at Saitex Factory in Vietnam. The water used in the process of making the denim in this factory is 98% recyclable which shows that these jeans are harm-free!
Creating 5 sillhouettes for men and women, Everlane's jeans will be available in black, white, acid wash colour and classic denim blue. Unlike the other jeans in the market, Everlane reduced the stretch factor to give you a taste of true denim. Keeping their initial brand initiative this new collection is also ethical and sustainable. If you'd like to be chic without harming the environment, Everlane is your go to denim brand!
by Alya Barutoglu