“Save Our Species” yells out Lacoste, as they change their iconic logo of 85 years for a very good cause. The renowned brand has initiated a partnership with International Union for Conversation of Nature (IUCN) and BETC Paris. The three year partnership has started with a campaign that focuses on 10 endangered species which will individually appear in a series of polo shirts.
There has only been 1,775 shirts made. Why? Because Lacoste is highlighting how many species are left in the wild. If you love the Vaquitas logo t-shirts, you have to be quick because there has only been 30 made, as there are only 30 left in the wild. The limited edition shirts can be bought now on the Save Our Species website.
Lacoste’s iconic logo has never changed for 85 years. The Crocodile was given to the brand as an homage to its founder Rene Lacoste’s title in the tennis court. The Save Our Species partnership will be the first time, the brand is ever changing its logo.