L’Oreal Paris x Isabel Marant
L’Oreal Paris has announced the launch of an exclusive make up line in collaboration with a very
much celebrated fashion designer Isabel Marant.
The collection will hit the stores this upcoming September, featuring five products for lips, cheeks
and eyes. The promo videos tease the fans via social media which spotlight chic Isabel Marant,
famous for her Parisienne laid back style, pointing out that both brands strive to give freedom to
women to be themselves, quick interviews with eponymous designer and beautiful photos with a
tiny sneak peak of Marant trying out the lipsticks. The beauty devotees will be able to purchase the
make up line in selected L’Oreal Paris stores (as well as online) and at Isabel Marant boutiques.
The official reveal is scheduled with the bang during Isabel Marant’s Spring/Summer 2019 show on
September 27th in Paris.
L’Oreal Paris has been broadening their customer clientele and attracting more followers by raising
up their game with inclusion and diversity. Actresses like Helen Mirren and Jane Fonda have been
the spokes models for the brand as well as millennial generation of Maria Borges, Soo Joo and
Anh Wisie just to name a few. Previous collaboration with the established fashion house Balmain
has proved to be successful so we are looking forward to many to come.
by Masha Mitrofanova