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Rihanna, the new diversity queen

Savage X Fenty S/S 2019

Rihanna has been a music queen since 2007. Born in Barbados in 1988, the 30 year old could already pride herself in being a singer, song write, actress and model. In 2012 she is nominated as one of the most influential people of the world by both Time and Forbes. But it seemed like it was not enough for her, after spending the past ten years in the top charts all around the globe, the star wanted to show the world that she could wear the business woman cap as well as she wore the singer one.

Indeed, in September 2017, Rihanna surprised everyone with the announce of the launch of her own makeup brand. No one could have predicted the brand to be as successful as it was. Praised by all sides for its broad inclusivity across skin tones and gender (with 40 shades), the makeup line went as far as being named one of the best inventions of 2017 by Time magazine. It was one of the first makeup brand to understand the importance of representation and inclusivity, proving that this approach was not only socially necessary but could also be a great business decision.


photo by Hunter and Gatti

After the success of her makeup brand, she launched her lingerie brand following the same diversity ethics. Making a case for body inclusivity, the Savage X Fenty line promotes its lingerie on every body type aiming to make all women feel confident. The consecration of Rihanna’s quest for diversity came with the Savage X Fenty fashion show during NYFW of September with a runway featuring super models Joan Smalls, Bella and Gigi Hadid as well as women of all shapes and skin tones. Pregnant models were even part of the cast, including Slick Woods who walked the runway minutes before going into labour.

At this point it seems like no one can stop Rihanna anymore as she has just been appointed ambassador of her native Barbados in September 2018.

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