From your Instagram feed to your bookshelf, Victoria Magrath’s recently released book The New Fashion Rules reveals the most pivotal moments in the current digital fashion era and how all has changed in the last few years. As a successful influencer holding a PhD in fashion retail, Victoria from In The Frow uses her insights in the industry to make the world of fashion more accessible and inviting. From the Nineties to the Noughties and straight up to the latest catwalks, she draws upon her own experiences working with big brands as well as childhood memories growing up in an ever-increasing digital age to produce a comprehensive understanding of the market’s new rules. It is the combination of these genuine anecdotes and vast array of knowledge that places this book right in the center of fashionista’s must read shelf.
Six rules configure the book function, not only as tips to help media-savvy followers, but also as an engaging record of important transitions that changed the way we shop, communicate and share. As a result, pop culture and haute couture meet in each chapter, carefully selected to demonstrate how each of these moments built onto the next. One page might be on Net-A-Porter’s dotcom explosion and the next might be on Cara Delevigne’s photobomb, but all of the hashtags and vital trends work to chronicle the contemporary evolution of fashion we were all a part of yet somehow seemed to miss in such depth.
While shedding a light on important topics such as diversity, spending money online and conscious shopping, Victoria Magrath also makes sure to acknowledge the brands and people who helped her rise to influencer-stardom. With extra pages dedicated to the fashion brands she wholeheartedly recommends, influencer shout-outs to those she gets inspiration from and hilarious stories of her mother’s acceptance of her somewhat questionable style phases growing up, The New Fashion Rules seamlessly combines style advice and retail history into a quasi-memoir of Victoria Magrath’s life. And with beautiful illustrations done by Judith Van Der Hoek and plenty of Instagram-worthy photos, it’s that has your flipping the pages as quickly as you scroll through your phone.