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Giulia Greco

"Celebrities turned designers"


The fashion industry opens its doors to actresses, singers and television stars. Many “made in the USA” showbiz have decided to create exclusive collections of clothing, but not only.



The First was Gwen Stefani, singer and mother of three children, in 2003 created L.A.M.B, an acronym in homage to the debut of her album Love. Angel. Music. Baby. The line includes accessories such as: bags, watches, perfumes and shoes. Following her way a few years later the two most famous blonde twins, Mary-Kate and Ashley Olsen, launched The Row.


Gwen Stefani, LAMB

From pop star to fashion designer, it is the route that Victoria Beckham travelled. The famous Spice Girl in 2008 created Victoria by Victoria Beckham, shown during the New York fashion week, immediately enjoyed the success hoped for, so much so that a single-brand store was opened in the heart of London.


Victoria Beckham, AW 18/19 Womenwear

Last but not least, Rihanna, who in 2018 during New York Fashion Week, created a real show showing her Savage x Fenty collection. The line of clothing and lingerie celebrates women in all their shapes and sizes, going against the mainstream of traditional fashion.


Rihanna, in a Time's cover

written by Eleonora Moneta


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