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"Fondazione Prada and Saint Laurent celebrate the intense collaboration between fashion and cinema"

Cinema and fashion meet again with “Soggettiva Pedro Almodovar” of Fondazione Prada and with Lux Æterna Gaspar Noé’s film which is part of the project curated by Saint Laurent’s creative director Anthony Vaccarello.


courtesy ©Fondazione Prada

Starting from the 6th of June Fondazione Prada opened its doors in occasion of series “Soggettiva”, the initiative that invites many personalities coming from different worlds to share the movies that had a crucial importance in their personal and cultural growth. This time, it is Pedro Almodovar that will propose 8 Spanish movies together with his 9 feature films and 4 film produced by the production house founded by Pedro and Augustin Almodovar, El Deseo. In the past, the director participated in the Fall/Winter 2017 campaign for the Italian fashion house.


courtesy ©Fondazione Prada

courtesy ©Fondazione Prada

Among the selected films there are Peppermint Frappé directed by Carlos Saura dated 1967, El Verdugo (The Executioner), by Luis García Berlanga dated 1963, El espíritu de la colmena (The Spirit of Beehive) by Víctor Erice in 1973 and Furtivos (Poachers) directed by José Luis Borau dated 1975. The four others are Arrebato dated 1979 by Ivan Zulueta, Tésis in 1996 by Alejandro Amenábar, Blancanieves (Snow White), by Pablo Berger and Magical Girl by Carlos Vermut in 2014.


courtesy ©Fondazione Prada

Each fil represents something important to the director and most of all for the Spanish cinematographic universe. Almodovar himself declared that some of these movies were never displayed in Italian theatres, therefore this Soggettiva can be defined as a rediscovery, by tracing the footsteps of the director’s cultural education, but also a first discovery for those who are passioned about cinema, scholars and students. Concerning this topic, Almodovar stated: “Leaving aside their undoubtful intrinsic value, these films have wisely eluded the strict rules of the national censorship first imposed by the catholic church”.


courtesy ©Fondazione Prada

Without a doubt, Fondazione Prada has organized an initiative of a solid cultural ground. La Fondazione has also collaborated with the edition of Quaderni series, a book that focuses on the chosen films for the exhibition and “Screened Desire” a text dedicated to Almodovar’s work, written by cultural and cinematographic critic Jordi Costa. The “Soggettiva” will be available to the public until the 26th of June 2019.


courtesy ©Vogue Italia

Another case in which fashion crosses its path with cinema is the one of Lux Æterna, a film directed by Gaspar Noé and developed in collaboration with Saint Laurent’s creative director Anthony Vaccarello.

The film is the fourth work of an international artistic project called SELF. Started in November 2018 this initiative has the aim of interpreting the hues, the particularities and the most significative messages of French Maison through the work of eminent artists, photographers and cineastes.

Anthony Vaccarello has collaborated with director Gaspar Noé and together they realized an experiment of 50 minutes in which the art of making cinema is celebrated together with the work of the actor. The protagonists of this film were Béatrice Dalle and Charlotte Gainsbourg.


courtesy ©Vogue Italia

courtesy ©Vogue Italia

Concerning the film, the creative director stated: “Gaspar is one of the most talented artists today. I have always admired his work. It has been an instinctive choice for me. I like his narrative approach, the entire creative process. We have talked about the experimental films of the 60s and 70s, in particular those of Kenneth Anger. The only thing I have asked him was to improvise a story. He made possible one of the strongest fantasies I had, by filming with Béatrice and Charlotte”.


courtesy ©Vogue Italia

written by Ludovica Mucci


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