"Giorgio Armani SS20 menswear: when chance becomes order"


courtesy Giorgo Armani

Giorgio Armani’s Spring Summer 20 collection is the playful elaboration of summer. Time for leisure, freedom and fun par excellence, summer is, most of the time, drove by chance. No more programs, no more duties and deadline to be respected. Everything comes in a natural way and, unexpectedly, carries emotions meant to stay with us forever.

The collection is a mix of garments and influences, which blend, exchange and fit into each others perfectly. The final result is fresh and perfect.


courtesy Giorgo Armani

The colours palette is incredible, going from red to navy blue, passing through white, blue celeste and different tones of grey. Materials are sumptuous, like velvet and rayon but satin as well, airy on shirts. The style is classic with sportswear elements. The main piece is the vest, which has had a come back on runways in the last period, declined in very different ways - and meant to be a cult in the next future. According to Armani it can be used on shirts and t-shirts but also alone, for a more casual and sexy effect.

Elegance and style are two natural features of Armani’s universe, which keep staying true to its philosophy and put on stage, at every season, the experience coming from many years dedicated to fashion.


courtesy Giorgo Armani

Words Giulia Greco


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