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"LFW: House of Holland SS20"


All images here by Alessandro Lucioni c/o gorunway.com | courtesy of Vogue

"Dance the pain away" is the name of the show and it's not hard to understand why. Outfit gone on the runway are a modern reinterpretation of the 90s rave culture, which is, according to Henry Holland, an experience that can make us feel free. It is a launching pad toward a cathartic experience.


courtesy gorunway.com

courtesy gorunway.com

The club culture came back to the center of the public imagery in the last months and House of Holland take from the tradition of the past century and mix it with some very modern details. It's a sort of complex surgery to make something extremely beautiful and avant guard.

Sparkling mini dress with thin straps, sandals and make up (gentle tones with a touch of glitters on the eyes), they all come from the 90s. While dye leather jumpsuits, see-through shirts in organza and sporty suits are the modern touch to the collection, that give to the whole ensemble a fresh note.

Prints as well, being very "classic" (a classic stripes and a classic animalier) are turned into psychedelic and funny versions, like the last dress and matching turtleneck, for instance, that we like a lot because of the leopard print and the dégradée in red, orange and yellow. So, if you're looking for the perfect comfy and cool outfit for clubbing, House of Holland is the one for you.



courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com



courtesy gorunway.com

courtesy gorunway.com

courtesy gorunway.com

Words by Giulia Greco


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