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LVMH and Di Caprio for the Amazon Forest

photo: Victor Moriyama / Greenpeace

The lung of our planet has been burning for days now and many influential people from the world of cinema, music and politics are mobilizing themselves to ensure that the fires are extinguished through declarations and donations; just think of the amount donated by Leonardo DiCaprio of 5 million euros, the news released a few days ago.

Leonardo Di Caprio

Even French fashion giant LVHM has done its best to send funds for the survival of the Amazon, thus reconfirming its commitment to the preservation of the planet and the goods of humanity, read the case of Notre Dame Cathedral in Paris.

patron of LVMH, Bernard Arnault

President of the company Bernard Arnault, has in fact donated 10 million euros to the cause, an amount that far exceeds the one promised by the members of G7.

photo: Victor Moriyama / Greenpeace

“The protection of the environment does not only concerns speeches or signatures of statements, but also concrete and collective actions to provide resources to local specialists for the safety of our planet.” photographer and president of the association Goodplanetfoundation, as well as member of the board of the company, Yann Arthus-Bertrand stated “I am proud that LVMH is participating in this shared effort and I hope that many others will follow the example”.

words Ludovica Mucci

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