"MFW Fall 2020: MaxMara"

Max Mara's Fall '20 was a pleasant diversion, a way out to new horizons. Even literally. In fact, the brand has remained faithful to the woman for whom she creates her clothes - modern and career - but wanted to imagine her out of the office.

The collection thinks of holidays and distant countries in which to take refuge. From Morocco to Russia - in May MaxMara will parade with the Cruise in St. Petersburg - the influences of these two peculiar countries are obviously reflected in the clothes.


all image here courtesy INDIGITAL.TV

There are always the green tailored suits in fine fabric, however made lighter and "vacationers" by hats and striped pull overs. The belts are in rope and the details of the coats, in the lapels for example, are in exotic crocodile prints. The camel-colored total looks are fresh and adventurous, for a tour of the African hinterland.

For colder climates, instead, the main item is the coat, better if teddy, better still if with the details of the frog and tassel closures.

Max Mara is moving in uncharted territories, trying to move one step towards the future. We like this resourcefulness, let's see now how it will be able to remain true to itself.



Words by Giulia Greco