"MFW Fall 2020: Vivetta"

Vivetta's creative process started from the reflection on the environmental problems (and not only) that we are facing today. In a period that requires more simplicity and softness, Vivetta has tried to adapt her spirit and aesthetic to the need. Thus, 30% of the collection is made from recycled materials and it is good to see that with commitment you can create ethical clothes while remaining true to yourself.


all images here courtesy Alessandro Lucioni c/o gorunway.com

The outfits are totally Vivetta, although more linear and less detailed.

The colors and prints remain, the most beautiful of which seem to be childish drawings of the world around us - with lots of applications, like 3D clouds on a gray coat. And then the wide shapes of the skirts, or A-shaped dresses and collars, but also the shoes, edgy but playful, and the hats with cat ears. We want to save the world with children, for children, like children, it seems the motto of the whole collection.



Words by Giulia Greco