The story that Laura Biagiotti wants to tell with her Spring Summer 2020 collection is a story that wants to last "forever": it is indeed entitled "Forever", and has the same name as the new perfume launched by the brand, which chose actress Laura Chiatti as the face for the respective advertising
campaign.
This collection attempts to propose clothes that fit every type of woman and that enhance the femininity and lightness of the woman who wears them. "It is a collection made of beauty drops - remarks Lavinia Biagiotti - drops that we have tried to put into everyday life, using extremely natural, soft and comfortable materials, because lightness is in our DNA".
The use of the logo they made in this collection is very interesting, the logo is indeed also present in the opening look of the show, a tight-fitting longuette dress. The use of denim is also noteworthy, while pastel colors are prevalent. As for prints, we find mainly stripes and floral prints, while the use of tie-dye is very intriguing. Lastly, the doll dress, a cult of the Maison, is reinvented from a new perspective. Silhouettes become more graceful and the garments become more wearable because, as Lavinia Biagiotti states, "The dress must be an ally in women's lives and this sense, the Forever dress is timeless, ageless, without constrictions and sizes. Besides, they taught me to believe in something that lasts forever, not that it is thrown away after six months".
*slide to watch the looks
words Elena Affricani