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"MFW: Max Mara SS20"


All images ere by Alessandro Lucioni c/o gorunway.com


The inspiration behind the SS20 collection Max Mara showcased at Milan Fashion Week this year comes from the work of writer Phoebe Waller Bridge, in particular from the Killing Eve tv series and the new James Bond film due out next year.

«She’s promised to give women a more prominent role. So I thought, ‘Why not do a wardrobe for a film that hasn’t been made?’» said Ian Griffiths, Max Mara’s designer, during a preview. So, Max Mara showcased what would want to be the wardrobe of the female lead of a spy thriller movie, with looks for every occasion, from the car chase to the ball scene.





The show was opened by Candice Swanepoel, Gigi Hadid, and Doutzen Kroes, dressed in a variation of the same theme: efficiently cut gray suiting with military utilitarian inflections. From there, Griffiths worked the same concept in total-look pastels, camel and khaki, or Prince of Wales checks. Then were showcased a group of four black-and-white polka-dot looks, an enjoyable interruption of the series of monochrome looks. At the end of the show, Max Mara proposed a series of evening dresses, which are something newer to the brand, perfect for the ball scene mentioned earlier.





In conclusion, the Max Mara woman is bold and fierce and knows what she’s doing, and even though she doesn’t plan on having a car chase on her average day, she never gives up elegance despite her dynamic life.





Words by Elena Affricani


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