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"MFW: Sportmax SS20"

All images here by Alessandro Lucioni c/o

“Waves of volumes and breeze energy”. With these words Sportmax inaugurates the spring-summer 2020 collection, the result of an accurate selection of materials in search for balance.

The collection was immersed in an aery atmosphere, light and ethereal, thanks to the installations applied that were following the flow of air in an everlasting movement. The collection was mainly composed by long and light dresses, moving forward in a perpetual dance at every stride.

The tenuous colors, going from metallic grey to white and pale pink, increased the feeling of estrangement, interposing themselves between dream and reality. Black and brown-leather coats are of course present, as some other details in leather applied to the dresses’ soft textiles constituted some sort of armor, two contradictory elements that found perfect balance and meaning.

Words by Ludovica Mucci


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