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"MFW: Vivetta SS20"

All images here by Alessandro Lucioni c/o

Vivetta's Spring Summer 2020 is inspired by Greece, the birthplace of the designer's mother. The free and carefree spirit of the Greek islands, of their white and blue houses and boundless beaches, is reflected in the crisp cotton of the clothes, where the white base is decorated with geometric motifs. Alongside these very fresh and somehow everyday clothes, we find, however, extremely precious accessories and details. Vivetta is a precious brand, that loves bows and decorations, and the collection thinks of a chic and elegant woman, who lives Greece in an absolutely sublime way, mixing her refined taste with local traditions.

Therefore, little folklore, but airy and rounded shapes, silk crystals and feathers. A style that does not exactly match the image of tourist Greece, but that somehow fits in perfectly.

The homage to Greece and its centuries-old tradition opens up in detail: embroidery and applications recall Greek statues and cameos.

The modern woman is a goddess who is born in the freshness of nature and dresses in splendor.

Words by Giulia Greco


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