Actress, model and influencer, the Italian-American Olivia Palermo is a style icon. Born in New York, she is of Italian descent. Palermo began her career as part of MTV's television show, The City. She has managed to impose herself in the fashion market, thanks to her abilities to combine low cost garments with vintage accessories and high fashion. The fashion influencer is preparing a big new for her followers: a new e-commerce platform.
The platform will live on Palermo’s web site (www.oliviapalermo.com) and will have multi brands boutique elements. In addition, on the web, people will see not only Olivia's shopping tips, but also new editorial contents. At this time the website of Olivia is a mix of editorial shots for magazines and general information about her and her upcoming projects.
The operation, already carried out by other influencers as Chiara Ferragni with The Blond Salad, will initially collects bags, shoes and accessories, and later will includes the many collaborations undertaken by Palermo with the major international brands too.
Among the various collaborations will be the one realized with the brand of sunglasses Westward Leaning, currently on the site of the brand, and the capsule with Karl Lagerfeld that will be out in June.
The new multi brand E-store is a very important step for Palermo and almost necessary, because her Instagram growth by 1 million over the past year. The growth is so rare that Instagram now uses the account as a case study.
written by Eleonora Moneta