It’s not orange, it’s not pink and it hold all the variety and beauty of nature: Living Coral recalls the vivid shades of the Reef in its most cheerful and colourful manifestation.
Colours have the ability to evoke different feeling and reactions. The influence of them can completely change the idea we have of a certain space or element, moreover the colours we surrounds ourselves with can have a profound impact on our lives. For this 2019 PANTONE
bets on coral, the eco-friendly and the right mix of retro and social aesthetics colour.
A bold and playful colour full of energy where pink and orange meet each other. It is an animating and life affirming red coral hue, evokes images of tropical seas. It’s bold and loud, yet warm and elegant at the same time, symbolising our innate need for optimism and joyful pursuits. PANTONE Living Coral embodies our desire for playful expression.
This beautiful colour represents the fusion of modern life, is a nurturing colour that appears in the natural surroundings and at the same time, displays lively presence within social media.
PANTONE 16-1546 Living Coral is orangish coral hue with a golden undertone. We rely so much on social media and technology in interaction, which has made us distant and less empathic. Therefore, Living Coral reminds us to take care of each other, nurture intimacy and authentic connection. This colour is supposed to have “humanizing” factor, said Leatrice Eiseman, executive director of Pantone.
“Living Coral - even the name is energetic and makes us reflect on the stunning beauty we find in nature,” said Pantone linking the choice of coral hue to two common themes ecosystems and climate change. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord”.
Laurie Pressman, Vice President of the Pantone Colour Institute.
The Colour of the Year 2019 represents corals and more generally talking oceans, consequently, it is a way to make us to reflect about the “devastating” effect the society on the environment.
by Veronica Valdambrini