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Ready to go fur-less?

Michael Kors has ditched his fur and gone fur-free


Is anyone else as happy as I am about this news? As well as the likes of Gucci and Jimmy Choo, Michael Kors is the latest to announce he is ditching the fur and going faux fur instead. The American fashion house, that is usually known for his accessories, will bring a no fur policy to his brand which will come effective as of 2018. And what a great way to start a new year…

courtesy of Getty

When watching Kors fashion shows, he usually has models draped in luxurious fur coats, but he is now joining a number of fashion companies that have come under the pressure of animal rights activists and consumer tastes. But what does this mean for the brand? Will leather be the next material to banish from the collections? Chairman and chief executive of Michael Kors’ John D. Idol stated “This decision marks a new chapter as our company continues to evolve its use of innovative materials”. Continuing on from this, Michael Kors himself went onto saying “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February.”

courtesy of Getty

The list of fashion houses joining on with the pledge to drop fur from their collections is endless. As previously mentioned, luxury high end brand Gucci took the plunge in October this year. Brands such as Calvin Klein, Ralph Lauren, Tommy Hilfiger and Armani, which are all fur-free. Retailers including Selfridges and Yoox-Net- a-Porter also do not sell fur items. Can we get a hell-to- the-yeah for this? What an impact this has made in the fashion world today, from where it once use to be. As long of a list that may seem of designers, you would have thought that would be a huge improvement on the cruelty of animals? Spokesperson for Fur Information Council of America, Keith Kaplan told Business Of Fashion "Nearly 70 percent of major designers included fur in their Autumn/Winter 2017 collections."

So how many more designers will join onto the bandwagon and help the stop of animal cruelty in the fashion industry? Fur use to be the fabric that was all over catwalk collections for designers pre-fall and Autumn/Winter shows, but with new techniques in fur processing and production, this will soon be a change. Sustainable products is a matter in fashion, that designers and consumers recognise and are interested in, with the costs of mass-produced fast fashion changing.


“Killing animals for fur is archaic and inhumane,” said Wayne Pacelle, president and chief executive of the Humane Society of the United States (HSUS)

Written by Jordan Ellen Wood | @jordy_ellen


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