According to Stella McCartney, it is very important that fashion speaks to everybody, not only fashion victims. It is an universal language, whose power can be use for social and politic fights, of main importance in our near future. Sustainability, for sure, occupies the first place. McCartney’s long story has always been linked with social battles and sustainability has been one of the main goal for the brand since its very begging, when the topic was not fashionable already.
The collection is fresh, lighter than ever, very wearable. It speaks to everybody easily. Albo because the explicit quotation of “We Are the Weather”, book by Jonathan Safran Foer, author McCartney has previously collaborated with.
Garments are very practical, colours are soft and natural, there are many animalier prints. But there is also a subtle punk streak, which we always appreciate in her collections.
Words by Giulia Greco