Taylor Swift collaborated with British designer Stella McCartney for the creation of a capsule
collection inspired by her seventh album, Lover, which came out on August 23 rd .
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The singer had already announced the news last June in a video she published on Instagram, shortly after confirming the title of her new album. Plus, Taylor Swift and Stella McCartney are reportedly friends.
The new collection comprehends t-shirts, hoodies, jackets, and bags. All the pieces are very colorful and made of organic and sustainable cotton. A water bottle is also part of the collection, representing the designer’s sensibility for the environment.
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You can buy the merch at Taylor Swift’s official store at the link, the prices go from $35 for the water bottle to $95 for the hoodies, but there are new select products available for 24 hours. In Stella McCartney stores you can find two limited edition pieces: a bomber ($1995) and a bag ($795), and of course both are made sustainably.
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The brand Stella McCartney, being a part of luxury group LVMH, is the third brand of the group to collaborate with a celebrity: indeed, the group also owns Givenchy, which recently worked with Ariana Grande and Fenty, Rihanna’s fashion brand.
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On the other hand, lately Taylor Swift seems to have a remarkable presence in media: other than the release of Lover, in fact, this year she is on the cover of Vogue’s September issue.
words Elena Affricani