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“The Dawn of Romanity”: Fendi’s Fashion Show at the Palatine Hill

Many Italian fashion houses are starting to take into consideration even more the wonders of the

Eternal City, by focusing their attention and commitment to the restoration of some of the most

important archaeological sites of the city and by making their creations walk through places full of

history and art.

Venus Temple, Rome | courtesy of

After Gucci and its commitment to restore the Tarpeian Rock and its runway show held at the Capitoline Museums, now it’s Fendi’s turn. The Roman Maison will hold a runway show entitled “The Dawn of Romanity” at the Palatine Hill on the 4th of July to honour the 54 year-long

creative direction of Karl Lagerfeld.

It’s not the first time that Fendi organizes its runway shows in Rome, let’s not forget about the one

held at the Trevi Fountain on the 7th of July 2016, to honour the 90 years since the House was

founded. The creations were surrounded by a magical atmosphere. Together with the runways

there are also some activities of patronage; the restoration of the Trevi Fountain started in 2013

and completed in 2015 is emblematic of this. We also have to remember the restoration project

called “Fendi for Fountains” started last month, that will see the restoration of the Four Fountains,

the Fontana dell’Acqua Paola, also known as the “Fontanone” (big fountain) located on the

Janiculum Hill, the Fountain of Moses, the Nynphaeum Fountain at the Pincian Hill and the

Peschiera’s in Piazzale degli Eroi.

Fendi Official Instagram collezione A/I 2016

After the Fashion Show, the restoration works for the Temple of Venus on the Palatine Hill, for

which the Maison has given 2,5 million euros, will start.

Fendi’s CEO Serge Brunschwig is very satisfied about this project and also stated that: “Bringing

our Couture in Rome is the best way to celebrate Karl Lagerfeld, Fendi and its city, it is an unique

opportunity to express our roots, our audacious creativity and the highest savoir-faire, that have

always been part of the Maison’s DNA. A magic place that perfectly represents Fendi’s values, its

tradition and history, I am very proud of the Temple of Venus’ and Rome’s restorations, done in

order to sustain a cultural heritage which is not of Rome only, but also of Italy and in extent of

the whole world.”

words Ludovica Mucci


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