Many Italian fashion houses are starting to take into consideration even more the wonders of the
Eternal City, by focusing their attention and commitment to the restoration of some of the most
important archaeological sites of the city and by making their creations walk through places full of
history and art.
After Gucci and its commitment to restore the Tarpeian Rock and its runway show held at the Capitoline Museums, now it’s Fendi’s turn. The Roman Maison will hold a runway show entitled “The Dawn of Romanity” at the Palatine Hill on the 4th of July to honour the 54 year-long
creative direction of Karl Lagerfeld.
It’s not the first time that Fendi organizes its runway shows in Rome, let’s not forget about the one
held at the Trevi Fountain on the 7th of July 2016, to honour the 90 years since the House was
founded. The creations were surrounded by a magical atmosphere. Together with the runways
there are also some activities of patronage; the restoration of the Trevi Fountain started in 2013
and completed in 2015 is emblematic of this. We also have to remember the restoration project
called “Fendi for Fountains” started last month, that will see the restoration of the Four Fountains,
the Fontana dell’Acqua Paola, also known as the “Fontanone” (big fountain) located on the
Janiculum Hill, the Fountain of Moses, the Nynphaeum Fountain at the Pincian Hill and the
Peschiera’s in Piazzale degli Eroi.
After the Fashion Show, the restoration works for the Temple of Venus on the Palatine Hill, for
which the Maison has given 2,5 million euros, will start.
Fendi’s CEO Serge Brunschwig is very satisfied about this project and also stated that: “Bringing
our Couture in Rome is the best way to celebrate Karl Lagerfeld, Fendi and its city, it is an unique
opportunity to express our roots, our audacious creativity and the highest savoir-faire, that have
always been part of the Maison’s DNA. A magic place that perfectly represents Fendi’s values, its
tradition and history, I am very proud of the Temple of Venus’ and Rome’s restorations, done in
order to sustain a cultural heritage which is not of Rome only, but also of Italy and in extent of
the whole world.”
words Ludovica Mucci