Gucci has presented a new functionality in its App that gives the possibility to try the Sneakers Ace
through an augmented reality program. In this way costumers can try the shoes collections even
before their launch. Gucci’s partner in this new initiative is Wannaby, a company specialized in
creating augmented reality platforms that are specifically programmed to try shoes, jewellery and
clothing before the purchase.
Wannaby’s mission is to personalize the shopping experience by combining technology and
fashion. Trying the Gucci Sneakers Ace finds its perfect collocation in this scenario, given the fact
that these shoes represent the freedom to express our own personality without filters.
Indeed, these sneakers are often put under a reinterpretation process and presented always with
new styles, giving the customers the opportunity to choose the version that is the most suitable
with his or her identity. Once the shoes are selected, the costumer can go the to the Maison’s
official website and complete the purchase.
The augmented reality represents a further step towards a more accurate shopping experience,
with the chance for the customers to try the right model with no rush. Gucci also offers an
entertaining functionality; it is indeed possible to take photos of the experience to share them on
social channels, adding also stickers and special backgrounds offered by the app.
words Ludovica Mucci