Luxury brand TOD’s collaborates once again with Mr. Bags, famous Chinese digital
influencer with whom it has worked twice in 2017 and in 2018 for two capsule
collections, one of which was diffused on the Mr. Bags’ Mini Program on WeChat
and then on TOD’s’ Mini Program.
For this collaboration the brand and Mr. Bags thought about a limited-edition unicorn
bag. The product will be characterized of blue and white shades and decorated with a
unicorn charm, “to signify good luck and to awaken the inner child”.
The bags will be available starting from the 26th of June with a price of $2,156
(€1,901). The collection will be available on TOD’s’ official website and on the
personal profile of the brand on WeChat. Moreover, it will be distributed in selected
stores in China, Japan, Australia, France, Italy, Germany and US.
written by Ludovica Mucci