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Victoria's Secret Fashion Show Is Canceled


courtesy of news.mtv.it

In an interview, top model Shanina Shaik confirmed that in 2019 for the first time in 23 years, there

will be no Victoria’s Secret annual show: «Unfortunately - stated 28-years-old Shaik - the Victoria’s Secret show won’t be happening this year. It’s something I’m not used to because every year around this time I’m training like an Angel». About the reasons for the cancellation, the model says that probably the brand is trying to redefine itself.



courtesy of Bloomberg

Lately, Victoria’s Secret is on everyone’s mouth: on the 5 th of August, it was announced that the band’s (and L Brand’s) CMO, Ed Razek, has resigned. Last November, in an interview with Vogue,

Razek had stated that Victoria’s Secret would have never worked with transgender or plus-sized models on its fashion shows «because the show is a fantasy». Of course, the backlash was strong in

an era in which the keywords are inclusivity and body positivity and with the creation of inclusive

brands such as Savage x Fenty by singer Rihanna.


Last week, however, Brazilian model Valentina Sampaio was chosen to be the new face of Pink,

Victoria’s Secret’s sub-brand geared mainly toward college students, becoming Victoria’s Secret’s

first transgender model. Many people thought of Sampaio’s hiring as a part of brand’s strategy to

modernize its image: in his 26 years of work at Victoria’s Secret, Razek helped with the

strengthening of the figure of the Angel, giving the brand a deeply sexualized image and imposing

beauty standards considered by many unattainable.


courtesy of Instagram Valentina Sampaio @valentts

Razek’s resignation comes at a crucial moment for the Victoria’s Secret brand, which in the last two

years saw sales decrease and lost a share of the market because of the emerging of new brands that

stand up for inclusivity and that sell comfortable lingerie. Surely, Victoria’s Secret will have to find

a way to renew itself if it wants to keep a leader position in the lingerie field.


words Elena Affricani


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