Last week, Adidas revealed their new campaign. Named “Calling All Creators,” the sports brand gathered 25 celebrities from fashion music and sports. Featuring names like Alexander Wang, Pharrell Williams and Karlie Kloss, the brand highlighted famous names it has collaborated with.
Including star athletes from the sports industry such as Lionel Messi and David Beckham, the campaign video shows the celebrities talking about what motivates them to create.
Vice President of Adidas Ryan Morlan said, “We live at the intersection of sport and culture and the people around the table represent that,' in a statement. Morlan also concluded saying that every star in the campaign was chosen because of their creator attributes and how they shaped their industry in some way or another.