Stella McCartney, since her debut in sustainable fashion in 2001, has always dedicated herself to the creation of luxury clothes by making conscious choices aimed at a sustainable style, to be adopted not only on clothing but also in life. On July 23, the British designer announced the collaboration with some members of the activist group Extintion Rebellion for her new fall-winter campaign 2019, with the aim of remembering how action is decisive in a period of climate crisis

Nowadays, many are aware of Gucci’s shift towards the way of freedom of expression and self-determination under the creative direction of Alessandro Michele. In honor of the autumn-winter 2019-20 collection, the Italian fashion house has produced a campaign with nostalgic tones, crowned by the varnished atmosphere of the 80’s. The Gucci Manifesto is a campaign conceived almost as a documentary through which the viewer can closely observe the backstage of a fashion show, its p

È nota a molti ormai la svolta di Gucci verso la strada della libertà di espressione e autodeterminazione imboccata sotto la direzione creativa di Alessandro Michele. In onore della collezione autunno-inverno 2019-20, la casa di moda italiana ha prodotto una campagna dai toni nostalgici, coronati dall’atmosfera patinata degli anni ’80. La Gucci Manifesto è una campagna concepita quasi come un documentario attraverso il quale lo spettatore può osservare da vicino il dietro le

The strength to go beyond one’s limits, the courage to travel with imagination, to glimpse new possibilities where there seems to be none and to be carried away by new, brilliant ideas with a touch of craziness. This is the message of Moncler’s new Genius is Born Crazy advertising campaign. Immortalized by the visionary genius of Tim Walker, is the actor Will Smith, interpreter of the Genie in Aladdin, the new remake in live action signed Disney. One of the most visionary pho

La volontà di andare oltre i propri limiti, il coraggio di viaggiare con la fantasia, scorgere nuove possibilità laddove sembra che non ce ne siano e lasciarsi trasportare da nuove, brillanti idee con un pizzico di follia, questo è il messaggio della nuova campagna pubblicitaria Genius is Born Crazy di Moncler. Immortalato dal genio visionario di Tim Walker, è l’attore Will Smith, interprete del genio della lampada in Aladdin, il nuovo remake in live action firmato Disney. Un

La celebre Maison francese Givenchy ha recentemente annunciato la collaborazione con Ariana Grande, nuovo volto della campagna pubblicitaria autunno-inverno 2019-2020 dal titolo Arivenchy. La popstar è stata immortalata nella famosa posa “la seduta di Givenchy” dagli scatti di Craig McDean, sfoggiando alcuni dei look principali della sfilata autunno-inverno 2019-2020 firmati Clare Waight Keller, un abito plissettato con stampa floreale, un sofisticato tailleur verde e un dram

The famous French Maison Givenchy has recently announced the collaboration with Ariana Grande, the new face of the advertising campaign fall-winter 2019-2020 entitled Arivenchy. The popstar was captured in the famous pose “the Givenchy sitting” by the shots of Craig McDean, showing off some of the main looks of the 2019-2020 fall-winter fashion show by Clare Waight Keller, a pleated, floral print dress, a sophisticated green suit and a dramatic evening dress. Behind the choic

Cecilia Bonstrom, direttrice creativa del brand francese, è stata ispirata dalle note della canzone dei Sonic Youth risalente al 1985 “I love her all the time”, per la nuova campagna autunno-inverno 2019. Protagonista della campagna non poteva non essere Kate Moss, il cui stile ribelle si addice perfettamente all’atmosfera rock e grintosa concepita dalla designer. Così come la campagna, l’intero mood della collezione si colloca su una linea di continuità con l’immaginario col

Cecilia Bonstrom, creative director of the French brand, was inspired by the notes of the Sonic Youth’s song dating back to 1985 “I love her all the time” for the new fall-winter campaign 2019. The protagonist of the campaign is of course Kate Moss, whose rebellious style, is perfectly suited to the rock and gritty atmosphere conceived by the designer. As well as the campaign, the whole mood of the collection is placed on a line of continuity with the collective imagination t

Some days ago Calvin Klein released the third video of its new campaign: Bella Hadid and Lil Miquela kiss and embrace while a background voice explain that “life is about opening door, creating new dreams you knew would exist”. The video went viral pretty soon and trigger mixed reactions. Not for the scene itself, which is not scandalous, but for the fact that Lil Miquela does not exist. Or, more correctly, she exists and also has a main role in the contemporary web’s landsca

Alcuni giorni fa Calvin Klein ha rilasciato il terzo video della sua nuova campagna pubblicitaria: Bella Hadid e Lil Miquela si scambiano un bacio e si abbracciano, mentre la voce in sottofondo spiega che “la vita è aprire le porte, creare nuovi sogni che non avresti mai pensato potessero esistere”. Il video è diventato subito virale e ha scatenato reazioni contrastanti. Non per la scena rappresentata, che non costituisce in se motivo di scandalo, ma per il fatto che Lil Miqu

Cerchi ispirazione? Non dimenticare i loro nomi. SCOPRI DI PIU' SUL NUMERO DI APRILE Jack Waterlot. E’ nato a Parigi con l’arte nel sangue grazie alla madre pittrice e al padre scenografo. Cresce docu- mentando i suoi viaggi di famiglia, fotografando persone, luoghi e culture. Ora con sede a New York, la sua conoscenza della moda dal vivere nel centro della moda parigina lo ha aiutato a diventare uno dei principali fotografi contemporanei. Il suo lavoro è ora su riviste come

Looking for inspirations? Do not forget their names. DISCOVER MORE ON THE APRIL ISSUE Jack Waterlot. He was born in Paris with art in his blood thanks to his painter mother and his set designer father. He grew up documenting his family travels, photographing people, places and cultures. Now based in New York, his knowledge of fashion from living in the Parisian fashion hub helped him become one of the main contemporary photographer. His work is now in magazines like Vogue, El

Tommy Hilfiger follows the nostalgic vibes of the 80s by proposing again the iconic collection of 1986 in collaboration with The Coca Cola, bringing back again the time when both brands were on a single item of clothing. The 80s revival is something that is spreading very fast lately, just think about the latest movies or tv series like Blade Runner 2049 and Stranger Things; it’s a come-back that in a short time hit the streets and caught the attention of big brands. It’s in

After a glowing reception during MFW, and the recent 20th anniversary celebrations for her brand at the end of last year, (not to mention her milestone birthday!), Italian designer Elisabetta Franchi’s advertising for the ultra-feminine Spring Summer 2019 collection has arrived and it’s a dream. Appearing as if they’ve stepped out of a fairytale, in a cocktail of candy colours, the happy-go-lucky models make their way through the metropolitan streets, boldly contrasting agai

“Fearless doesn’t mean you don’t have fear. It means that, as you look fear head on, shaking in your boots, you do what’s scaring you anyways.” This is how Rebecca Minkoff interprets her woman, a strong yet kind individual, someone with many different shades, a person that wants to create a positive impact on the world. Being a mother, an artist, an entrepreneur, or becoming President of the United States, fighting against stereotypes and for everyone’s rights, without ever

Paolo Pecora, the Italian sartorial brand, has just unveiled its Fall/Winter 2018-19 campaign. With pictures shot and styled by new names Vito Fernicola and Pau Avia, Pecora gave a chance to new artists while bringing a breath of fresh air in Italian menswear. The images were shot in Milan, symbol of the roots of this brand. This is what Paolo Pecora is all about: finding the perfect line between heritage and modernity while avoiding falling into déjà-vu. Urban chic, young, s

AMI Ami means «friend» in French, showing the informal approach to fashion of this brand. It also stands for the initials of Alexandre Mattiusi, the Parisian designer who launched the brand in 2011. And the man is far from being inexperienced, from Dior Homme to Marc Jacobs, through Givenchy. The success of the brand came quickly, from its first collection for F/ W2011 to the ANDAM award in 2013. Now, the brand has six shops in Paris, Hong Kong, Lon- don and Tokyo, and is

Lourdes Leon has been a prominent fixture on the fashion radar with her distinctive, rebellious style. One of the early adopters of the 90’s flare and the easy, sport-like unpredicted ‘cool’, Lourdes is a yummy fruit for any street wear label. Recently released Converse x MadeMe campaign shows off the 21-year-old in laid-back saturated photographs, strutting a midriff top and a bright yellow athletic track suit. Armpit hair intact, the shots are already making its round i

Last week, Adidas revealed their new campaign. Named “Calling All Creators,” the sports brand gathered 25 celebrities from fashion music and sports. Featuring names like Alexander Wang, Pharrell Williams and Karlie Kloss, the brand highlighted famous names it has collaborated with. Including star athletes from the sports industry such as Lionel Messi and David Beckham, the campaign video shows the celebrities talking about what motivates them to create. Vice President of Adid