In 2018, being a woman entitles you as a part of a revolutionary population that masses for a sense of existence, equities and desideratum of females in the society. A way paved by women of the Entertainment industry has caught every feminine social aspect in its way and we are walking along. With media as the leading power of the largest generation, the Me too movement and the Times Up movement could have never resulted in such an impact in any past years.
With its roots rooted in all industries, stories of misconduct from every city, every country and every occupation are filling the pages of every news platform. It is not a shock that the fashion industry too has caught itself amidst sexual harassment allegations against most established and phenomenal men artist of the century. In fact, what comes as a shock is the fact the fashion industry is one of those industries where the number of women densely overshadows the number of men and yet such horror persists. Being a female dominated forum, it is reasonable to assume that the key women in the fashion industry were fairly aware of such abusive manipulations but hardly enough was ever done to recognize and expatriate the offenders until now.
At such a pivotal moment of action, British designer Stella McCartney resealed an official statement about her starting off as an individual firm. “It is the right moment to acquire the full control of the company bearing my name" said McCartney, addressing her split with Kering. "This opportunity represents a crucial patrimonial decision for me. I am extremely grateful to François-Henri Pinault and his family and everyone at the Kering group for everything we have built together in the last 17 years. I look forward to the next chapter of my life and what this brand and our team can achieve in the future.”
Ending the seventeen-year- old business ownership with luxury conglomerate Kering, the designer is now fully in charge of her brand and its subsidiaries. Her pioneering, firm and earth-saving resolutions for sustainable fashion have conserved a considerate amount of natural entities and influence other brands to opt similar commitments. Buying her 50% ownership from Kering has also brought her more ideas to drive her brand furthermore in the direction of sustainable fashion.
And here she is again, to cultivate another notion of independence among other female designers, to tell them to be in charge and in power of themselves. Her decision of leaving Kering is an opportunity and stimulus for other female designers and aspirants to build and function a brand with an unconventional perspective of the fashion business. Already having new self-governing female leaded brands like Molly Goddard and Marine Serre it may lead to the establishment of a league of creative young women, all autonomously rising and owning a major fashion company.
The announcement also indicates a significant moment for British fashion that may result in the McCartney relocating her show to London Fashion Week.
Post-split Kering will possibly divert a larger amount of investment and open new ventures for its money- spinner brand Gucci, fast-growing brand Balenciaga alongside critic favourite brand Yves Saint Laurent, Bottega Veneta and performance wear maestro Puma.
by Shravani Chavan