"PFW: Stella McCartney SS20"
Stella McCartney's show, which arrives at the end of the fashion month, was highly awaited. It is the first collection that the designer presents after a minority share of her brand has been purchased by LVMH. Beyond the commercial reasons that led the sale, McCartney was an affair for LVMH that can, from now on, proceed briskly towards sustainability. Together, the two fashion giants want to learn from each other and try to send a message, to industry and consumers, to make