All the Way Up: Bally’s climb to sustainability
Bally, a Swiss brand born in 1851, has mountains in its DNA. And it is precisely on the mountains that it has returned for a mission of environmental sustainability, rejoining itself with its true essence.
The Peak Outlook initiative began in spring 2019, with the sponsorship of the expedition to
clean up the Everest, from the base to the top. The expedition reached its climax with the
reach of the summit on May 21, 2019.
The team led by Dawa Steven Sherpa, Nepalese Sherpa entrepreneur who climbed the Everest twice, was composed of a team of experts who managed to remove about two tons of waste from the mountain, including technical clothing, sleeping mats, climbing equipment, tents, old ropes, ladders and much more. Approximately 50% of this waste was concentrated in the “Death Zone”, situated above 8000 meters.
The expedition was not entirely without dangers, spring contributed to the dissolution of some points of the path, making the ground difficult to walk on, and as if this was not enough, Cyclone Fani brought violent winds that increased the difficulty of the enterprise.
The team was joined by Jamling Tenzing Norgay, son of Tenzing Norgay Sherpa who in 1953 reached the Everest’s summit with Sir Edmund Hillary in Bally boots.
“We Sherpas believe that mountains are a sacred place” commented Jamling “We do not climb mountains for leisure or sport… it’s a way of living”.
In occasion of the Peak Outlook initiative, Bally created a collection which profit will be
entirely used to finance the future expeditions. A T-shirt is already available on the official
website and in stores; the garment is made with organic cotton certified GOTS.
words Ludovica Mucci
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