Brands move and look for initiative to build a greener and more sustainable future. Timberland is not afraid to raise the bar and commits to plant 50 millions of trees all over the world for the 2025. According to a study from the Polytechnic of Zurich, reforestation could be a good answer to the actual climatic changes our environment is going through. If we globally commit to create green oasis, untouched and luxuriant in many different part of the Planet Earth, we could re

Le aziende si muovo e cercano soluzioni per un futuro più sostenibile. Timberland non ha paura di alzare l’asticella delle aspettative e si impegna a piantare 50 milioni di alberi entro il 2025, in tutto il mondo. Secondo uno studio del Politecnico di Zurigo infatti, la riforestazione potrebbe essere una risposta valida ai cambiamenti climatici e ambientali che il nostro pianeta sta affrontando. Se ci impegnassimo a livello globale per ricreare oasi verdi intatte e rigogliose

Il brand di origini tedesche attivo dal 1992 che prende il nome dall’omonima designer Tamara Comolli, ha dato il via ad un’interessante collaborazione che ha già dato i suoi primi frutti; il lussuoso brand ha infatti stretto una partnership con Oceana, l’organizzazione non profit dedita alla salvaguardia e sviluppo della biodiversità degli oceani. La collaborazione ha dunque contribuito al lancio di un prezioso gioiello i cui ricavati sosterranno l’organizzazione nella ricost

The German-born brand active since 1992, which takes its name from the designer Tamara Comolli, has started an interesting collaboration that has already given its first fruits; the luxury brand has in fact established a partnership with Oceana, the non-profit organization dedicated to the preservation and development of the biodiversity of the oceans. The collaboration has therefore contributed to the launch of a precious jewel whose proceeds will support the organization in

With the aim of implementing new solutions and creative ideas for a more sustainable fashion development, the H&M Foundation inaugurates the start of the fifth edition of the Global Change Award, the annual competition established in 2015 and organized in collaboration with Accenture and the KTH Royal Institute of Technology. “I like that Global Change Award encourages creative out of the box innovative solutions from innovators all over the world, by giving a voice, a platfo

Con l’obiettivo di implementare nuove soluzioni e idee creative per uno sviluppo della moda più sostenibile, la H&M Foundation inaugura l’inizio della quinta edizione del Global Change Award, il concorso annuale istituito nel 2015 e organizzato in collaborazione con Accenture e il KTH Royal Institute of Technology. “Mi piace il fatto che il Global Change Award incoraggi soluzioni innovative e creative fuori dal comune ideate da innovatori provenienti da tutto il mondo, dando

Well done communication is genial, innovative, intellectual. More, well done communication sneaking in our everyday life unseen, in our simplest actions and reaches in this way a wider and newer public every time. This is excatly what PornHub did few days ago, publishing online on its webpage the Dirtiest Porn Ever. Dirtiest not only for the plot, but also for the set where the movie has been shot: one of the most polluted beach in the world, where the protagonists meet surro

La comunicazione ben fatta è geniale, innovativa, colta. Soprattutto, la comunicazione ben fatta entra di soppiatto nella nostra vita quotidiana, nelle azioni più semplici e raggiunge un pubblico sempre più vasto e nuovo. Questo è sostanzialmente quello che ha fatto PornHub pochi giorni fa, lanciando online sulla piattaforma a luci rosse il Dirtiest Porn Ever. “Dirtiest” non solo per la trama, ma anche e soprattutto per il set in cui le riprese hanno avuto luogo: una delle sp

The Redesign Jeans will be available in shops by 2021, realization of an initiative of Make Fashion Circular in collaboration with some big names of the fashion system. Sustainable and produced through green and eco-friendly procedures, easily biodegradable and lasting in time. These are just some characteristics the new Redesign denim must have in order to respect the guidelines posed by the association. This is only the start of a long journey, aiming to change, in a reason

Arriveranno nei negozi nel 2021 i Jeans Redesign, nati da un’iniziativa di Make Fashion Circular in collaborazione con alcuni grandi nomi della moda mondiale. Sostenibili e prodotti tramite metodi a basso impatto ambientale, facilmente riciclabili e durevoli. Queste alcune delle caratteristiche che il nuovo denim Redesign deve possedere per essere il linea con i requisiti stabiliti dall’associazione. L’inizio di un percorso che mira a cambiare, con le tempistiche necessarie,

Artisanal Intelligence, il progetto continuativo curato da Clara Tosi Pamphili e Alessio de Navasques è tornato ad Altaroma, proponendo una serie di seminari e laboratori incentrati sul tema dell’acqua. “The Shape of Water” ha promosso di un messaggio duplice: da un lato, l’acqua come elemento naturale in grado di adattarsi in qualsiasi situazione, qui concepita come metafora della necessità di aprirsi alle diversità e alle novità; dall’altro, l’acqua concepita come elemento

Artisanal Intelligence, the ongoing project curated by Clara Tosi Pamphili and Alessio de Navasques came back at Altaroma to propose a series of seminars and workshops focused on the theme of water. “The Shape of Water” promoted a dual message; on one hand, water conceived as a natural element able to adapt in any situation, here better understood as a metaphor of the need to open up to diversity, on the other hand, water conceived as a connecting element between the man and

The second edition of M-ODE, an event that focuses on the promotion of sustainable fashion projects, was held in Amsterdam. We Make M-ODE is an initiative first promoted by Iris Ruisch, who is the Director of Projects and Events, and Peter C. Leferink, Director of the M-ODE Foundation, who has been recently nominated Director of the Fashion and Design Departments of AMFI in Amsterdam. The protagonist of this second edition was also an interesting project called Taskforce Fash

Si è svolta ad Amsterdam la seconda edizione di M-ODE, un evento che si concentra sulla promozione di progetti per una moda sostenibile. We Make M-ODE è un’iniziativa dapprima promossa da Iris Ruisch, che ne è la Direttrice dei Progetti ed Eventi, e da Peter C. Leferink, Direttore della Fondazione M-ODE, da poco anche Direttore dei dipartimenti di Moda e Design dell’AMFI di Amsterdam. Protagonista di questa seconda edizione, anche un interessante progetto dal nome Taskforce F

Bally, a Swiss brand born in 1851, has mountains in its DNA. And it is precisely on the mountains that it has returned for a mission of environmental sustainability, rejoining itself with its true essence. The Peak Outlook initiative began in spring 2019, with the sponsorship of the expedition to clean up the Everest, from the base to the top. The expedition reached its climax with the reach of the summit on May 21, 2019. The team led by Dawa Steven Sherpa, Nepalese Sherpa en

Stella McCartney, since her debut in sustainable fashion in 2001, has always dedicated herself to the creation of luxury clothes by making conscious choices aimed at a sustainable style, to be adopted not only on clothing but also in life. On July 23, the British designer announced the collaboration with some members of the activist group Extintion Rebellion for her new fall-winter campaign 2019, with the aim of remembering how action is decisive in a period of climate crisis

In a recent interview for The Observer, Stella McCartney stated that she was not a fan of washing clothes, especially underwear, proudly declaring that she can safely wear her bra several times without washing it. Her three-year experience at Savile Row, the famous London street where she was studying to become a bespoke tailor, has certainly helped her to formulate her thoughts about washing. In fact, custom-made suits were not washed at all, on the contrary, they let the di

Livia Firth, co-founder and creative director of the association ECO-AGE has awarded Brazilian brand Osklen with the Green Carpet Challenge label for its pioneering use of Pirarucu's fish skin. The brand’s creative director, Brazilian designer Oskar Metsavaht began his adventure with Osklen in 1990, with the creation of winter sportswear, then he made his entry into the luxury world ten years later modifying the brand’s structure and orienting it towards experimentation and i

The commitment for a sustainable approach to fashion is starting to be more resonant. Indeed, an interactive exhibition has been presented in Milan, organized by Mani Tese ONG Onlus Association, in partnership with Ass. of labour policies, trade, fashion and design of the Municipality of Milan Cristina Tajani and financed by the Italian Agency of Development Cooperation. The goal of this initiative was to inform the public about the impact of the Fast Fashion system from soci

Wolford, Austrian brand focused on lingerie and clothing for women, has announced its new line made of products created with the Cradle to Cradle ® Certified technology, for which the brand has obtained a certification. The products have been created from the combination of the iconic elements of the brand, comfort and quality, and this new technology that allowed the creation of new, biodegradable materials. These are born out of detailed research and have been certified fro