Actress and entrepreneur Kate Hudson has just launched her new ready-to-wear clothing line named Happy x Nature (happy by nature). The brand’s main proposals are completely immersed in the hot and sunny atmospheres of American West Coast and more importantly, is pledged to the respect of natural resources and the environment.
Happy x Nature’s line presents some floral midi and maxi dresses and jumpsuits, breezy blouses and skirts and shorts to complete the look.
Its eco-friendly philosophy is intrinsic in the materials implied in the designing process as for example the Wanderlust Blouse and matching jeans, which are entirely made by recycled bottles that are first pressed and then the fabric is born.
The attentions to the product and to the environment don’t stop at the clothes, because even the tags and packaging is entirely made from respectively natural fibres and from bio-degradable materials which decompose in 12-18 months.
As the team itself clarifies in the website’s section dedicated to the story of the brand: “It's a love story really. A love of nature and all things natural. We love how nature makes beauty look so easy and effortless. And, that's been our inspiration for our fashion and for our commitment to the environment.”
Starting from here, their commitment aims at inspiring the future generations towards the same objective.
written by Ludovica Mucci
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