Redazione
25 mag 2018
Lourdes Leon has been a prominent fixture on the fashion radar with her distinctive, rebellious
style. One of the early adopters of the 90’s flare and the easy, sport-like unpredicted ‘cool’, Lourdes
is a yummy fruit for any street wear label.
Recently released Converse x MadeMe campaign shows off the 21-year-old in laid-back saturated
photographs, strutting a midriff top and a bright yellow athletic track suit. Armpit hair intact, the
shots are already making its round in the media. Whether another marketing stint or a genuine girl
outcry for equality and empowerment - the images of the campaign are a perfect display of modern
youth culture. Designed by Erin Magee, whom started the New-York based project bearing in mind
that it will be “by girls, for girls”. Price for the pieces ranges from $30 to $100, available both at
converse.com as well as Dover Street Market on May 24th.
Lourdes has partnered with MadeMe before (summer 2017), where she channeled an almost punk
rock aesthetic. Photographed by Mayan Toledano, the campaign’s mood bears similarities to that
of recent - sporty jackets and hoop earrings, attitude playfully shimmering in the backdrop of
bedrooms and grocery shops.
This is not the first fashion collaboration for Lourdes, she has been the face of Stella McCartney’s
fragrance POP among other emerging young women - actress Amanda Stenberg and animal
activist Kenya Kinski Jones.
by Masha Mitrofanova
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