Gucci Manifesto: when a statement becomes a lifestyle
Nowadays, many are aware of Gucci’s shift towards the way of freedom of expression and self-determination under the creative direction of Alessandro Michele. In honor of the autumn-winter 2019-20 collection, the Italian fashion house has produced a campaign with nostalgic tones, crowned by the varnished atmosphere of the 80’s. The Gucci Manifesto is a campaign conceived almost as a documentary through which the viewer can closely observe the backstage of a fashion show, its p