Tommy Hilfiger follows the nostalgic vibes of the 80s by proposing again the iconic collection of 1986 in collaboration with The Coca Cola, bringing back again the time when both brands were on a single item of clothing.
The 80s revival is something that is spreading very fast lately, just think about the latest movies or tv series like Blade Runner 2049 and Stranger Things; it’s a come-back that in a short time hit the streets and caught the attention of big brands.
It’s in perfect timing then, that the latest collection Tommy Jeans in partnership with Coca Cola will be presented soon, and it will offer clothes that bring back to life the image of American pop culture of the 80s-90s, when Coca Cola was at the centre of a media attention that shaped a generation.
The campaign was shot by the famous photographer Meinke Klein and will be an echo of the original one with vintage tones and will enhance the positive attitude that both brands have as core value: “This capsule collection celebrates a milestone in Tommy Hilfiger’s history” stated Avery Baker, Chief Brand Office of Tommy Hilfiger Global. “The Coca Cola collection we launched back in the 80s was strong, brilliant, and very recognizable.
This re-edition starts from the originals, celebrating the optimistic and young spirit deeply-rooted in both brands by adding more actual street-style details for new generations”.
The clothes respect the sportive cut of Hilfiger, giving space to more contemporary traits and combining them with the classic red tones and logo of Coca Cola, under the label of Tommy Jeans. The capsule collection designed both for women and men will be available on the 5th of April in selected stores and in Tommy Hilfiger’s official website.
by Ludovica Mucci