5 Parisian menswear niche- brands you need to know

AMI

Ami means «friend» in French, showing the informal approach to fashion of this brand. It also stands for the initials of Alexandre Mattiusi, the Parisian designer who launched the brand in 2011. And the man is far from being inexperienced, from Dior Homme to Marc Jacobs, through Givenchy. The success of the brand came quickly, from its first collection for F/

W2011 to the ANDAM award in 2013. Now, the brand has six shops in Paris, Hong Kong, Lon- don and Tokyo, and is sold in over 300 points of sales. The brand embodies the Parisian effort- lessness, with casual and friendly vibes.