Menswear collection spring summer 2020 by Versace is born as a crazy and irreverent excursus on modern man, masculinity and its borders. The runway exceeded in shocking pink, on the walls, on the floor and on the flower decorations, because pink, as we know, is the anti-male colour par excellence. Garments speak about gender fluidity, freedom and fun, for a young client, rebel inside, with no fear of challenging rules defined by society. The dominant style and the main inspir

La collezione uomo primavera estate 2020 di Versace nasce come una pazza e irriverente riflessione sull’uomo moderno, la mascolinità e i suoi confini. La passerella era un tripudio di rosa shocking, su pareti, pavimento e decorazioni floreali, proprio perchè il rosa è il colore anti-maschile per eccellenza. Gli abiti parlano di fluidità di genere, libertà e divertimento, per un cliente giovane e ribelle, che non ha paura di andare oltre i confini prestabiliti dalla società. L

Francesco Risso’s show, presented in Milan few days ago, was a enthusiastic blend of differente influences and style. The two main inspirations were Truman Capote and Che Guevara. Surprised? Well, we are. Two opposite worlds, meeting perfectly and creating something new, because the London fashion house wants us to reflect on our beliefs, not political only, and on how we make them ours. On the other side, the location itself carried a very precise message. The ceiling was co

Lo show che Francesco Risso ha presentato a Milano è stato un insieme esaltante di influenze e stili diversi. Le due ispirazioni maggiori sono Truman Capote e Che Guevara. Sorpresi? Beh, noi si, ma neanche troppo. Due mondi opposti che si incontrano perfettamente e creano qualcosa di nuovo, perchè la casa di moda londinese vuole farci riflettere sulle nostre convinzioni, non solo politiche, e su come le facciamo nostre. D’altro canto la location stessa portava con se un messa

Emporio Armani’s show took place in Milan and showed on the runway a light and precious collection. The two minimum denominatore are tailoring on one side - soft, not-structured, extremely comfortable and iconic, the real trademark of Armani label - and sportswear on the other. It’s a balanced mix, on point but not boring, also thanks the colours palette, going from gray to tobacco, in a slightly shiny version due to the ruffled fabric. Materials are very different from each

Emporio Armani sfila a Milano e porta sulla passerella una collezione leggera e preziosa. I due minimi denominatori su cui si base è il tailoring da un lato - morbido, non strutturato, estremamente confortevole e iconico, il vero marchio di fabbrica di Armani - e lo sportswear dall’altro. Il mix è bilanciato e preciso, mai noioso, anche grazie ai colori, dal grigio al tabacco, resi luminosi dal tessuto increspato e leggermente shiny. I materiali stessi sono molto diversi tra

A memorable collection, though in the smallest details and highly significant. Not only for the crystal clear eco friendly message it conveys, but also for the aesthetic path it points out in the menswear production. Ermenegildo Zegna is now experimenting a very exciting period, thanks to the figure of Alessandro Sartori. His traditional aesthetic line has a sovversive note, which is enough to make it futuristic. The show took place in a dismissed and abandoned factory close

Una collezione memorabile, pensata nei minimi dettagli e altamente significativa. Non solo per il chiaro messaggio ambientalista su cui è stata sviluppata, ma anche per la direzione stilistica che indica nella moda uomo. Ermenegildo Zegna sta vivendo un periodo di grande rinascita, grazie alla presenza di Alessandro Sartori e al sua estetica tradizionale, a cui non manca però una nota sovversiva minima, ma sufficiente a rendere la collezione avveniristica. La sfilata è stata

According to Stella McCartney, it is very important that fashion speaks to everybody, not only fashion victims. It is an universal language, whose power can be use for social and politic fights, of main importance in our near future. Sustainability, for sure, occupies the first place. McCartney’s long story has always been linked with social battles and sustainability has been one of the main goal for the brand since its very begging, when the topic was not fashionable alread

Per Stella McCartney è importante che la moda parli a tutti, non solo ai fashion addicted. E’ un linguaggio universale, la cui potenza può essere messa al servizio di battaglie sociali cruciali per il nostro futuro. La sostenibilità, naturalmente, è al primo posto. La lunga storia di McCartney è costellata da battaglie politiche e sociali, e l’ambientalismo era tra le prime preoccupazione del brand anni prima che diventasse di moda. La collezione è fresca, leggerissima, altam

London is irreverent, cosmopolitan, built on the subcultures from the 60s 70s and 80s of the past century, whose influences are very vivid even now. Fashion is free and counter-trendy, because it still believes in the critical capability of clothing. We saw this rebel spirit in Pringle of Scotland collection, which mixes together strong colours and bright tones, swimming pool's deep blue (yes, also the pattern are inspired by the light reflecting on the limpid surface of the

Londra è irriverente, cosmopolita, costruita sulle subculture degli anni ’60 ’70 ’80 del secolo scorso, di cui ancora risente gli influssi. La moda nasce libera e controtendenza, perchè crede ancora nella capacità critica dell’abbigliamento. Lo abbiamo visto nella collezione di Pringle of Scotland, che mixa colori forti e tonalità accese, il blu dell’acqua di una piscina olimpionica (sì, anche la stampa si ispira i riflessi della luce sulla superficie liquida) e l’arancione a

Pitti Uomo came to an end on the 13th of June and it was an acclaimed success. Born as a trade fair, it is transforming into a proper fashion week on a smaller scale. The product for sure, and the savoir fair, yes. But what really take Pitti at the center of the attention are events and their sublime frame, the city of Florence. In the Instagram-dominated reality, with all its influencers, marketing pulls the strings, together with storytelling, which is the real secret weapo

Pitti Uomo si è conclusa il 13 giugno scorso ed è stata anche quest’anno un successo acclamato. Nata come una fiera, si sta trasformando in una mini fashion week. Certo il prodotto, certo il savoir fair, ma ciò che catalizza veramente l’attenzione sono gli eventi e il landscape cittadino di Firenze, che li incornicia in maniera sublime. Nell’epoca di Instagram e degli influencers, il marketing muove i fili di qualsiasi cosa, e lo storytelling è l’arma vincente per posizionare

The dust has finally settled. After the youthquake that was the spring /summer 2019 season, we have finally arrived to some clarity, direction and balance. As I have written in my previous menswear trend report, infatuating and capturing the youth's attention seemed to be the last season's manifesto, leaving a whole market segment of tailoring aficionados thirsting for more. Already, on the cusp of 2019, most of the houses took their chance on satisfying the omitted while try

It is not uncommon for menswear designers to have women running down their catwalk, highlighting some key womenswear pieces and bringing that extra je ne sais quoi. In the menswear shows of haute couture labels like Dolce and Gabbana, Versace and Prada, womenswear has often been spotted simultaneously teasing the proximal womenswear shows and demonstrating a designer’s versatility. But when women run men’s fashion week, it can also be a thoughtful, intentional way to show a c

The 2018 July Man issue #2 is out!! Take your copy HERE - Cover story: Photography Tatiana Nikishina Style ALiS BO and Armine Cocharyan Model Dani K c/o Stockholmsgruppen models Makeup Olya Boogie Makeup assistant Anna Tikhonkih Hair style Valérie Kolés Special Thanks to Chaos Space studio - IN THIS ISSUE: Password: Communicate. Whether they are new collections, internationally renowned artists, events or simple pronouncements it looks like we’re finally emerging from a long

AMI Ami means «friend» in French, showing the informal approach to fashion of this brand. It also stands for the initials of Alexandre Mattiusi, the Parisian designer who launched the brand in 2011. And the man is far from being inexperienced, from Dior Homme to Marc Jacobs, through Givenchy. The success of the brand came quickly, from its first collection for F/ W2011 to the ANDAM award in 2013. Now, the brand has six shops in Paris, Hong Kong, Lon- don and Tokyo, and is

From now "Latest" is for men, too!!! The 2018 March Man issue #1 is out!! Read how take your copy here - Cover story: Photography: Suzana Holtgrave Style Konstantinos Gkoumpetis Model Sebastian Sauvé c/o Premier model management Hair and Makeup Catrin Kreyss c/o Blossom management Assistant Nico Sutor - IN THIS ISSUE: Exclusive interview with our cover model Sebastian Sauvé from Teodora Bondoc: he talks with us about his work and fast fashion Take a look at our top trend arti

Short Suits Suits are always there in a menswear fashion show. Men never say goodbye to suits! But this season they are mixing things up a bit! Short Suits are a thing now! Wearing suits in the middle of a hot summer day maybe quite overwhelming. So thankfully in Spring/Summer 2018 you’ll be converting to shorts for a change! Socks and Sandals This duo might not seem that cool for you… But for Spring Summer 2018, socks and sandals are a major trend. If you don’t want cold fee